#1 Sponsorship - one of the areas LMG (spit) did well at, in numbers of sponsors at least. #2 Selling monopolies - like catering, the market place, a fair etc at the festival.
In both these cases, you know you'll get more people (because it's free) so you can charge more.
Add a few fundraising events (like Winter Pride) and it's still viable iff it doesn't cost too much to put on.
And you're right: in 1997, the last year of LGBT Pride at Clapham, LU said there were a million extra tube journeys due to Pride. Their profit on those alone would have paid for it.
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baggyeyes
(no subject)
Date: 2003-10-24 10:35 am (UTC)#1 Sponsorship - one of the areas LMG (spit) did well at, in numbers of sponsors at least.
#2 Selling monopolies - like catering, the market place, a fair etc at the festival.
In both these cases, you know you'll get more people (because it's free) so you can charge more.
Add a few fundraising events (like Winter Pride) and it's still viable iff it doesn't cost too much to put on.
And you're right: in 1997, the last year of LGBT Pride at Clapham, LU said there were a million extra tube journeys due to Pride. Their profit on those alone would have paid for it.