I don't know if they've reached amazon.co.uk yet

... but I've just noticed some people on the .com have a little "badge" on their customer reviews.

I've seen the "top n reviewer" ones. This one is new to me: "real name" and means that the user name is - gasp - their real name. (To be more precise, the name on a credit card, which is apparently the same thing.)

What drew my attention to it was that it actually says is "REAL NAME^TM".

Yep, Amazon are claiming a trademark on "real name".

Alison and other wikipedia types...

Someone's trying to get a UK registered trademark for "WIKI The Master of Tales".

In the classes including electronic notice boards / electronic books or publications and publication of electronic books and journals on-line and creating and maintaining web sites for other.