A new phish (to me, anyway)

Pretending to be from SecondLife:

Dear Resident,

We are having some difficulties in logging you on (Error Code: END01),
in order to maintain access to SecondLife.

Click here to avoid online service suspension.

.. with 'here' being somewhere other than secondlife, of course.

Where's the value in hacking SL accounts rather than the more usual bank / PayPal / eBay etc ones?