IKEA (prompted by a Spotify ad)

[lovingboth]

Do you say 'Eye-key-ah' or 'Eee-key-ah'?

(I'm still wondering how much ad revenue Spotify make, given how many of the ads are for itself!The targeting is crap too.)

Comments

[softfruit.livejournal.com]

Eye-kee-er. To me, this pronouncing it as if it means "more icky" on the adverts seems like a bad marketing plan.