IKEA (prompted by a Spotify ad)

[lovingboth]

Do you say 'Eye-key-ah' or 'Eee-key-ah'?

(I'm still wondering how much ad revenue Spotify make, given how many of the ads are for itself!The targeting is crap too.)

Comments

[sfred]

I say
Eye
Kee
Ah

[yendi]

The former. I don't think I'd ever heard the latter before.

[softfruit.livejournal.com]

Eye-kee-er. To me, this pronouncing it as if it means "more icky" on the adverts seems like a bad marketing plan.

[porsupah.livejournal.com]

Can't say I've ever heard the latter. ^_^

I wonder if they're doing something for this Christmas? Their ad last year (https://m.youtube.com/watch?v=S9xROONPy6Y) was quite a lot of fun - I wound up buying the soundtrack single, to show my appreciation for the composer's work.